Walmart Marketplace Shipping Essentials
Shipping performance is one of the biggest factors in your Walmart Marketplace success. Here's everything sellers need to know.
Delivery Promise Options
| Delivery Speed | Customer Sees | Your Requirement |
|---|---|---|
| NextDay | "Arrives tomorrow" | Ship same day, 1-day transit |
| TwoDay | "Arrives in 2 days" | Ship same day, 2-day transit |
| ThreeDay | "Arrives in 3 days" | Ship within 1 day, 2-day transit |
| Standard | "Arrives in 5 days" | Ship within 2 days, 3-5 day transit |
Earning the Two-Day Delivery Tag
The Two-Day Delivery tag significantly increases visibility and conversion on Walmart.com:
Option 1: WFS (Walmart Fulfillment Services)
- Send inventory to Walmart FCs
- Automatic 2-day tag on eligible items
Option 2: Seller-Fulfilled 2-Day
- Ship from your own warehouse
- Must demonstrate 2-day delivery capability
- Apply through Walmart Seller Center
Packaging Requirements
- Plain brown boxes or Walmart-branded packaging
- No competitor branding (especially no Amazon logos)
- No marketing inserts promoting your own store
- Proper cushioning to prevent damage
- Correct shipping label with Walmart order number
Shipping Labels
Walmart provides shipping labels for:
- WFS orders — Amazon-like process, labels in Seller Center
- Seller-fulfilled orders — Use your own carrier and labels
- Walmart shipping programs — Discounted rates through Walmart's carriers
Performance Metrics That Matter
| Metric | Target | Impact |
|---|---|---|
| On-time delivery | >95% | Buy Box, search ranking |
| Valid tracking rate | >99% | Listing suppression risk |
| Return rate | <industry avg | Seller scorecard |
| Cancellation rate | <2% | Account suspension risk |
| Customer rating | >4.0 | Buy Box, visibility |
Inbound Shipping to Your Warehouse
If you're fulfilling Walmart orders from your own warehouse, you need reliable inbound logistics to keep stock levels up. Indray provides consistent freight delivery so your Walmart inventory stays in stock.
